Privacy Policy

Welcome to Pennmark Financial! We are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy describes how Pennmark Financial (“Pennmark,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you use our payment processing services, website, and related applications (collectively, the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

1. Information We Collect

We collect various types of information to provide and improve our Services, including:

A. Information You Provide Directly to Us

• Account Information: When you create an account, we collect your name, email address, phone number, postal address, date of birth, and potentially government-issued identification (e.g., Social Security Number, Tax ID, passport details) for verification purposes.
• Financial Information: To process payments, we collect bank account details, credit/debit card numbers, and other payment instrument information.
• Transaction Data: Details about the payments you make or receive through our Services, including the amount, date, time, and parties involved.
• Communications: Records of your correspondence with us, including customer support inquiries, feedback, and survey responses.

B. Information We Collect Automatically

When you access and use our Services, we may automatically collect certain information about your device and usage:

• Device Information: IP address, operating system, browser type, device identifiers, mobile network information, and crash data.
• Usage Data: Details of your access to and use of our Services, including traffic data, location data (if enabled), logs, and other communication data and the resources that you access and use on the Services.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities, remember your preferences, and personalize your experience. You can manage your cookie preferences through your browser settings.

C. Information from Third Parties

We may receive information about you from third parties, such as:

• Financial Institutions: Banks, card networks, and payment processors to facilitate transactions and prevent fraud.
• Identity Verification Services: To verify your identity and comply with regulatory requirements.
• Business Partners: Information from partners with whom we offer co-branded services or engage in joint marketing activities.
• Publicly Available Sources: Information from public databases to verify your identity or for compliance purposes.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide and Maintain Services: To operate, maintain, and provide all features of the Services, process your transactions, and fulfill our contractual obligations.
• To Improve and Personalize Services: To understand how you use our Services, develop new products, features, and functionality, and customize your experience.
• For Security and Fraud Prevention: To detect, prevent, and investigate fraudulent or unauthorized activities, and to protect the security and integrity of our Services and our users.
• For Communication: To send you transaction confirmations, service announcements, technical notices, security alerts, and support messages. We may also send you promotional communications about our Services or those of our partners, from which you can opt out.
• For Compliance and Legal Obligations: To comply with applicable laws, regulations, and legal processes, such as anti-money laundering (AML) and know-your-customer (KYC) requirements.
• For Analytics and Research: To perform analytics, conduct research, and generate aggregated and anonymized data for business intelligence and reporting.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

• With Service Providers: We share information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, identity verification, fraud prevention, data analytics, and customer support. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• With Financial Institutions and Payment Networks: To facilitate transactions, we share necessary information with banks, credit card companies, and payment networks involved in the payment process.
• For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request).
• In Case of Business Transfer: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.
• Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you.

4. Your Choices and Rights

You have certain rights regarding your personal information:

• Access and Correction: You may review and update your account information by logging into your account settings or by contacting us directly.
• Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. Please note that even if you opt-out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
• Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Services may then be inaccessible or not function properly.
• Data Portability: You may request a copy of the personal information we hold about you.
• Deletion: You may request the deletion of your personal information, subject to certain legal obligations and legitimate business interests (e.g., fraud prevention, compliance).

To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below.

5. Data Security

We implement reasonable security measures, including administrative, technical, and physical safeguards, designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption, firewalls, and secure socket layer (SSL) technology. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our Services, fulfill the purposes outlined in this Privacy Policy, comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. The retention period may vary depending on the type of information and the purpose for which it was collected.

7. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information. If you believe we might have any information from or about a child under 18, please contact us.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Services after the effective date of the revised Privacy Policy constitutes your acceptance of the terms.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Pennmark Financial – https://pennmarkfinancial.com/